Getting More From Your
Health Club Business

"2 Simple Ways to Increase Profits For
Your Health Club Business..."

You're doing everything you can think of to generate more profits from your health club business. You're using lead boxes to attract "hot prospects". You're calling people from your tickler file. You're offering your members incentives to refer their friends and family.

And it's generating some business. But how much money are YOU leaving on the table?...

One of the main problems your health club business faces is attracting qualified leads, converting them into paying customers. 

What if there was an easy to implement solution that could automate the entire process for you -- boosting the bottom-line profits for your health club business?...

How To Attract More
Pre-Qualified "Hot Leads"... 

Up until now you've probably been focusing on the more traditional health club marketing methods for generating leads, such as:

• lead boxes

• handing out free trial memberships

• renting lists of people in your local area and making cold calls

• TV, Radio, and Print advertising

• etc.

The problem with all these methods is they require money to work effectively. And you have to work at it and remain consistent to see any measurable results from your investment.

Why not simplify the whole process with an automated lead generation strategy that's built into your existing health club web site?...

You could easily develop a series of simple free reports on health and fitness related topics that would be of great interest and high value to anyone in your target market. And these free reports are an excellent way to capture contact information for highly qualified prospects.  (click here to see an example of what I mean)

Let's face it, people are actively searching for quality, reliable information that will help them reach their health and fitness goals in less time, with less effort. And as the owner/manager of a health club business, who's better qualified to provide them with the info they want more than you?

By placing these free reports on your fitness web site, you're positioning yourself as an expert authority in your field. That builds trust in your potential prospects, making it much easier to get them to come into your health club for a tour (and a chance to sell them a membership to your club).

You could simply list the free reports you've written (or purchased) on a page on your fitness web site designed to build interest and desire for the information contained in these reports.  And here's why that's such a profitable idea...

Your site's visitors will want the information you're offering.  There are thousands of searches performed daily at the major search engines for exactly this kind of info.  But in order for your visitors (i.e. prospects) to download your free fitness reports, they must fill out a form giving you their name, e-mail address, and phone number.  (click here for an example)

This will quickly build up a database of "hot leads" that have requested information from you to help them solve their problems.  All you have to do now is follow up with them via e-mail and a simple phone call.

And best of all, you won't have to do any cold calling because these people are serious prospects -- they asked to receive your information!

How To Save Time and Money
By Automating This Entire Process

Don't want to write the free reports yourself?  There are plenty of excellent sources of fitness information out there to save you the time and effort involved in creating the reports from scratch.  In my opinion the best source (and the one I use myself) is Eric Ruth of Fitness Marketing Systems.

Eric is a world renowned authority on writing free reports packed with valuable information your prospective new members are dying to get their hands on.  And not only are his reports super valuable to your prospects, they're packed with powerful sales copy that will compel your visitors to request more information about your health club business.  

He'll even let you put your health club business name and contact information in the reports so they appear to come directly from you -- further boosting your credibility!

Whether you decide to write the reports yourself or get them from Eric Ruth at www.HowToSellFitness.com, you still need a way to capture your fitness web site visitor's contact information so you can follow up with them and get them into your health club.

That can be easily accomplished with the use of a piece of software (like the one used in the examples above) that requires your visitor to enter his/her name, e-mail address, and phone number into a form on your fitness web site.

Once they've entered their info, the free report is automatically e-mailed to their inbox.  The software also builds a database to track everyone who's requested your reports so you can send them a follow up e-mail full of even more valuable information specific to their goals.

And after you've e-mailed them a couple of times, break out the trusty telephone and give them a call to ask if the free report shed any light on the fitness problems they face.

This phone call is a perfect opportunity to build rapport and set an appointment for a tour of your health club.  From there you can sell them a membership, or a the very least, offer them a free trial membership to your health club business.

If you'd like to have your fitness web site design reviewed, get more information on this automated prospect database-building software, or how I can implement it (and several other profit-boosting strategies into your health club business web site design, fill in the form below.  

I'll personally review your current health club website design FREE of charge and get back to you with ideas, advice, and my profit-boosting recommendations -- as well as ways to implement the strategies discussed in this article.

  The Ultimate Fitness Website Profit System
Now you can learn the exact system I use to create profitable high traffic fitness websites that boost sales for my clients.  You can apply this information immediately to start increasing your traffic, leads, sales, and profits from your fitness website.

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